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In 2021, Your School’s Website Will Be a Critical Marketing Tool.

Prior to the epidemic, some schools’ websites were used to display more basic information like crucial term dates, school uniform regulations, or a welcome page from the principal.

Even now that the kids have returned to school, having your school’s website serve as only a “presence online” is no longer a realistic option. It has developed into the central repository of information for all school-related news for existing and prospective students, instructors, and parents.

From a marketing standpoint, it’s critical to comprehend and capitalize on the opportunities given by this transition. Your target audience of prospective parents has been communicating and learning about your school online more than ever before. This is a great time to assess and enhance your school’s website with a school website agency, as well as think about how it may better serve your target audience.

Feature Your School on the Internet

Due to the COVID-19 limitations that have impacted us all, school events such as open days have been noticeably absent. These were, of course, a significant part of any school’s marketing calendar and a crucial means to communicate the story of your institution. With activities still on hold, a parent’s first port of contact for information is now the school website, at a time when they would normally be visiting you in person and examining the facilities. As a result, we’ve seen a rise in the usage of technology like virtual tours and virtual open days as a viable alternative to traditional open days. A virtual tour is a highly customized component of your marketing jigsaw that can convey the spirit of your school in a way that copywriting and high-end photography can’t. Hosting technology like this on your website demonstrates that you are a forward-thinking, adaptive institution that understands the demands of its audience at a pivotal time in history.

A Long-Term Shift in Marketing

Many traditional marketing materials, such as pamphlets, brochures, printed newsletters, and even sponsorship of local events, are no longer as efficient as they once were. However, other possibilities have arisen in their place, allowing you to continue to sell your institution to the appropriate audience. An online school prospectus, for example, has become an essential choice to have on your school’s website. View our School Prospectus Design page for additional details. Having an interesting and appealing prospectus on your website will grab the interest of potential parents who are still in the early stages of their decision-making process more than ever before.

To obtain a prospectus before the epidemic, a parent would have to attend an open day or indicate an interest in your school. Now, if a parent puts “schools in Australia” into a search engine, they may be looking at your school’s dedicated and well-presented prospectus page in a matter of seconds.

Other digital marketing channels, such as sponsored social media marketing or Search Engine Optimization (SEO), should be considered as well to help your website rank higher online. Online advertising may effectively complement your website and serve as a means of reaching out to your target audience.

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